You know you need to have high performing, talented salespeople on any competitive sales team. However, not everyone is suited for competitive sales environments – and even those who are able to perform in the role will have varying degrees of success.

In spite of economic uncertainty, CEO’s in almost every industry confirm the ability to source optimal talent remains a key strategic priority.

Small and medium sized enterprises in particular continue to fuel job growth in North America where business expansion and employee attrition are the main contributors of hiring activity.

Big data has evolved as a mainstream approach to better understand customer behaviours or preferences. Data is used everywhere - from fraud detection; to online shopping patterns; to making predictions about future events, like propensity to buy, churn or engage.